AI insights
One click turns your website's numbers into a short brief: what changed, what is working and what to do next. Every number is checked against the website's own data, follow-up questions are answered right there, and the brief goes into your meeting as a PDF or a PowerPoint deck.
Generate a brief#
Open AI insights from the sidebar (/insights). Pick a window — 7, 30 or 90 days — and select Generate insights. The brief is written while you watch; you can leave the page and the dashboard keeps working normally. Both periods (current and previous) are whole days ending at last midnight in the website's time zone, so a morning comparison is still fair.
The brief is written in your console language, then translated into the other two (Persian, English, Arabic). Switch the console language and the same brief shows in it without a new run.
Summary, findings and actions#
The brief opens with a summary card: a one-line headline, a daily users trend and four headline metrics — Users, Sessions, Key events and Conversion rate — each with the previous period and the change. Increases show as an amber ▲, decreases as an orange ▼.
The Top findings follow as cards. The edge color says what a finding means (amber good news, orange a drop or a risk, grey a plain fact), and each card carries a priority and a category. The "Based on" line under each finding shows this period, the previous period and the change.
The sections come next: traffic and acquisition, engagement and pages, conversions and revenue, fraud and data quality, and What to do next as a numbered list.
Ask about the brief#
Questions and answers sit above the brief:
Earlier conversations are collapsed under the ask box, and every member of the website can open them.
Take the brief into a meeting#
Export has three options:
| Option | What you get |
|---|---|
| PDF brief | An A4 document with a cover (the website's icon beside its name), the summary and headline metrics, findings with their numbers, actions, charts, a data appendix and a closing page. |
| PowerPoint deck | A .pptx file with a cover, a summary slide, one slide per finding, actions, charts, a data appendix and a closing slide; all text stays editable. |
| Share link | A link to the saved brief with the same live or snapshot, access and expiry options as every other report. |
Both files are built in the page's language (Persian right to left with Jalali dates). The deck asks for the Vazirmatn font for Persian; install it on the presenting computer so Persian text shows correctly.
Every plan can generate briefs (Free: once a month). Asking about a brief and the PDF and PowerPoint exports are part of Starter, Pro and AdPix 360; on Free those buttons are locked and lead to the plans page. Share links work on every plan.
Frequently asked questions#
Does AdPix send visitors' personal data to the AI model?
No. The model receives only the website's aggregate numbers — totals, the daily trend, channels, sources, campaigns, pages, devices, countries, key events, revenue by currency, and the fraud and data-quality status. No visitor, email, phone number or IP address is sent.
Can I trust the numbers in the brief?
After the brief is written, AdPix checks every number in it against the data for that period. A finding whose number is not in the data is removed, and the brief says how many were withheld. Under each finding a "Based on" line shows this period, the previous period and the change. The text is still written by a language model, so open the linked report before an important decision.
Why do some changes say "Small sample"?
When either period has fewer than 20 events, a percentage change misleads (1 to 3 is +200%). Such changes carry a "Small sample" label and never become the brief's headline or a top action.
Who sees the follow-up questions, and for how long?
Every member of the website sees the questions and answers. Each conversation is kept for 90 days. Each question counts against the plan's daily AI assistant allowance.
Why does the button say my allowance is used up?
Each plan has a number of briefs per website per month (Free 1, Starter 4, Pro 40, AdPix 360 unlimited). The count resets on the first of each month. A failed run never counts.
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