# Analytics

Understand where revenue comes from.

- [What AdPix Analytics is](https://docs.adpix.io/en/analytics/start/what-is-adpix-analytics/)
- [Create your account and property](https://docs.adpix.io/en/analytics/start/create-account-and-property/)
- [Install the measurement tag](https://docs.adpix.io/en/analytics/start/install-the-tag/)
- [Verify data is arriving](https://docs.adpix.io/en/analytics/start/verify-data-is-arriving/)
- [Read your first report](https://docs.adpix.io/en/analytics/start/read-your-first-report/)
- [Data streams](https://docs.adpix.io/en/analytics/collect/data-streams/)
- [Enhanced measurement](https://docs.adpix.io/en/analytics/collect/enhanced-measurement/)
- [Page views and single-page apps](https://docs.adpix.io/en/analytics/collect/spa-and-page-view/)
- [Cross-domain and subdomain measurement](https://docs.adpix.io/en/analytics/collect/cross-domain-and-subdomain/)
- [Tracker command reference](https://docs.adpix.io/en/analytics/collect/tracker-reference/)
- [E-commerce events](https://docs.adpix.io/en/analytics/collect/ecommerce-events/)
- [Server-side tracking](https://docs.adpix.io/en/analytics/collect/server-side-tracking/)
- [Create and Modify event rules](https://docs.adpix.io/en/analytics/collect/event-rules/)
- [Key events](https://docs.adpix.io/en/analytics/collect/key-events/)
- [Custom definitions](https://docs.adpix.io/en/analytics/collect/custom-definitions/)
- [First-party Tag Gateway](https://docs.adpix.io/en/analytics/collect/tag-gateway/)
- [The Home page](https://docs.adpix.io/en/analytics/reports/home/)
- [Realtime overview](https://docs.adpix.io/en/analytics/reports/realtime-overview/)
- [Realtime pages](https://docs.adpix.io/en/analytics/reports/realtime-pages/)
- [Realtime visitors](https://docs.adpix.io/en/analytics/reports/realtime-visitors/)
- [Acquisition overview](https://docs.adpix.io/en/analytics/reports/acquisition-overview/)
- [Traffic acquisition](https://docs.adpix.io/en/analytics/reports/traffic-acquisition/)
- [Engagement overview](https://docs.adpix.io/en/analytics/reports/engagement/)
- [The Events report](https://docs.adpix.io/en/analytics/reports/events/)
- [The E-commerce report](https://docs.adpix.io/en/analytics/reports/ecommerce/)
- [The conversion funnel](https://docs.adpix.io/en/analytics/reports/funnel/)
- [Demographics report](https://docs.adpix.io/en/analytics/reports/demographics/)
- [Tech report](https://docs.adpix.io/en/analytics/reports/tech/)
- [Date ranges and comparison](https://docs.adpix.io/en/analytics/reports/date-ranges-and-comparison/)
- [Attribution](https://docs.adpix.io/en/analytics/reports/attribution/)
- [Cohort retention](https://docs.adpix.io/en/analytics/reports/cohort-retention/)
- [Lifetime value](https://docs.adpix.io/en/analytics/reports/lifetime-value/)
- [Explorations](https://docs.adpix.io/en/analytics/explore/explorations/)
- [Path exploration](https://docs.adpix.io/en/analytics/explore/path-exploration/)
- [Heatmaps](https://docs.adpix.io/en/analytics/explore/heatmaps/)
- [Segments](https://docs.adpix.io/en/analytics/explore/segments/)
- [Segment overlap](https://docs.adpix.io/en/analytics/explore/segment-overlap/)
- [Library](https://docs.adpix.io/en/analytics/explore/library/)
- [MMM or Lift — which one to run](https://docs.adpix.io/en/analytics/marketing/mmm-vs-lift/)
- [Import ad cost](https://docs.adpix.io/en/analytics/marketing/import-ad-cost/)
- [How a visit's channel is decided](https://docs.adpix.io/en/analytics/marketing/channel-mapping/)
- [Run a marketing mix model](https://docs.adpix.io/en/analytics/marketing/run-an-mmm/)
- [Run a lift test](https://docs.adpix.io/en/analytics/marketing/run-a-lift-test/)
- [The seasonality calendar](https://docs.adpix.io/en/analytics/marketing/seasonality-calendar/)
- [What invalid traffic is](https://docs.adpix.io/en/analytics/fraud/what-is-invalid-traffic/)
- [Overview and severity tiers](https://docs.adpix.io/en/analytics/fraud/overview-and-severity/)
- [Network and ASN fraud](https://docs.adpix.io/en/analytics/fraud/networks-and-asn/)
- [Why was this flagged](https://docs.adpix.io/en/analytics/fraud/why-was-this-flagged/)
- [Ad spend wasted — what the number actually is](https://docs.adpix.io/en/analytics/fraud/money-wasted/)
- [Sensitivity and false positives](https://docs.adpix.io/en/analytics/fraud/sensitivity-and-false-positives/)
- [Referral exclusions: your own domains and the payment gateway](https://docs.adpix.io/en/analytics/fraud/referral-exclusions/)
- [Blocking networks and refund evidence](https://docs.adpix.io/en/analytics/fraud/blocklist-and-refund-evidence/)
- [Set up the consent banner](https://docs.adpix.io/en/analytics/privacy/consent-cmp-setup/)
- [How consent is enforced in the tracker](https://docs.adpix.io/en/analytics/privacy/consent-categories-and-gating/)
- [The consent log and export](https://docs.adpix.io/en/analytics/privacy/consent-log-and-export/)
- [Cookie declaration](https://docs.adpix.io/en/analytics/privacy/cookie-declaration/)
- [Data retention](https://docs.adpix.io/en/analytics/privacy/data-retention/)
- [Erasure requests](https://docs.adpix.io/en/analytics/privacy/erasure-requests/)
- [Manage organizations, accounts and properties](https://docs.adpix.io/en/analytics/admin/organization-account-property/)
- [Roles and capabilities](https://docs.adpix.io/en/analytics/admin/roles-and-capabilities/)
- [Invite people and SSO](https://docs.adpix.io/en/analytics/admin/invite-people-and-sso/)
- [Property details](https://docs.adpix.io/en/analytics/admin/property-settings/)
- [Change history and Trash](https://docs.adpix.io/en/analytics/admin/change-history-and-trash/)
- [Plans and entitlements](https://docs.adpix.io/en/analytics/admin/plans-and-entitlements/)
- [Alerts and webhooks](https://docs.adpix.io/en/analytics/admin/alerts-and-webhooks/)
- [Audiences and destinations](https://docs.adpix.io/en/analytics/admin/audiences-and-destinations/)
- [Integrations and CRM modules](https://docs.adpix.io/en/analytics/admin/integrations/)
- [No data is arriving](https://docs.adpix.io/en/analytics/troubleshooting/no-data-arriving/)
- [Page views are counted twice](https://docs.adpix.io/en/analytics/troubleshooting/page-views-counted-twice/)
- [The numbers don't match GA4](https://docs.adpix.io/en/analytics/troubleshooting/numbers-dont-match-ga4/)
- [Everything says Direct](https://docs.adpix.io/en/analytics/troubleshooting/everything-says-direct/)
- [Sessions and bounce rate look wrong](https://docs.adpix.io/en/analytics/troubleshooting/sessions-and-bounce-look-wrong/)
- [Consent is blocking data](https://docs.adpix.io/en/analytics/troubleshooting/consent-is-blocking-data/)
- [A feature is greyed out](https://docs.adpix.io/en/analytics/troubleshooting/a-feature-is-greyed-out/)

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[Docs](https://docs.adpix.io/en/analytics/) · AdPix